ITXL is a pioneer in market research. Its research methodology provides the best possible platform to create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets etc. The process involves systematic gathering, recording and analyzing of data about customers, competitors and the market.
ITXL provides a detailed and overall understanding of the market and help the clients in strategic decisions making about the development and marketing of new products. It represents the true voice of the consumer in a company. We expertise in surfacing hard-to-find information. Our team of professionals go beyond the obvious, providing you with forecasts & insights from veteran marketing pros. And we do all our market research with unmatched speed and accuracy.
ITXL Research provides a comprehensive range of market research services,business market research services,research marketing services and consulting services reflecting its experience and capabilities.
Market Research Mission
ITXL has successfully helped clients to enhance their products and services, forge business relationships and develop winning marketing strategies through brand positioning research, segmentation studies and profiling, qualitative and quantitative research and other forms of market research.
Quality Management
Given the objectives and understanding of client's need a questionnaire, sample design & area plans, the research associates prepare a field work based on the discussion with the clients. Quality of research is a function of quality of data collected & time in collecting data.
ITXL Research is more from an operational aspect, focused on Fieldwork Management. We have developed methodologies which require that each and every project manager oversees all matters concerning the ongoing nature of the project. In this respect, it is essential for the Project Managers to be fully conversant with each and every fieldwork personnel involved with the project. This requires that daily meetings between the project manager and all interviewers and regional supervisors. ITXL Research has in-house regional fieldwork in the key cities that oversee all fieldwork management at the local level.
ITXL Research use an operating manual with stringent research guidelines. Emphasis is placed on quality control to achieve accurate results.
Quality control procedures include:
- Qualitative research is 100% fully reviewed by management.
- Quantitative research includes validation of 30% of sample size.
- We adhere to established ESOMAR, CASRO and MSPA Standards.
- Compulsory formal training for all new interviewers.
- Compulsory attendance at all project briefings.
- Clients are invited and encouraged to attend all training sessions.
- Field pilots of all questionnaires and guidelines.
- 30% of all interviews back-checked within 48 hours.
- Field observations by clients welcome.
Fieldwork is always handled by highly experienced field managers throughout the country. Randomly selected data is validated by the respective manager in New Delhi for quality control assessment.
Service Offered
ITXL specializes in providing a comprehensive range of market research and consulting services. Our broad portfolio of market research products and services are as follows
- Market entry & feasibility studies
- Ad test - Pre & after launch
- Customer satisfaction studies
- Employees satisfaction studies
- Mystery shopping
- Market potential & trends studies
- Market segmentation Retail/Channel audits
- Opinion polls/surveys
- Product tracking studies
- Product placement studies
- Media Research GIS mapping
- Onsite purchase observations
- Third Party Auditing (Neutral Auditing)
