Pay Per Click Marketing
Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to, and sometimes, above the natural or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.
We work with you - It is of the utmost importance that specific goals for the PPC are established up front so that the campaign can be managed toward achieving them. Our team at ITXL works with each individual client in the intial stages of development to establish what the goals are for them.
The following is an outline of what to expect from ITXL when managing your PPC campaign:
- Select cost-effective PPC engines, keywords and keyword phrases
- Writing effective Pay Per Click marketing ads
- Purchase keywords with PPC engines
- Monitoring and optimizing Pay-Per-Click online marketing campaign.
- Number of clicks
- Regional targeting
In Addition, ITXL offers the Following:
Keyword list development - ITXL will evaluate keywords and conduct research to ensure that the terms are the most appropriate terms to focus on in the PPC campaign.
Budget management - ITXL will research the search volume and competitiveness of the terms selected by you and make recommendations for daily budget amounts, based partly also on the PPC goals of the campaign.
Ad copy development - ITXL will work with you to develop several ads.
Landing page development - ITXL may suggest that specific landing pages be developed and set up for specific ads in the PPC buy. The need for these landing pages may change throughout the campaign.
Monthly reporting and analysis - On a monthly basis, ITXL will research and analyze the PPC statistics for the campaign and summarize findings in a report. These statistics will be reviewed in monthly meetings.
